Ecommerce · Social, influencers & Amazon case study
Kreeda
From Instagram to Amazon orders
Client overview
Who is Kreeda?
Kreeda sells activity kits and games - sand art, crafts, board games - to parents who need to see what the child will actually do. A pack shot does not convert. The work was a journey: awareness on social, trust via influencers, purchase on Amazon.
Ongoing marketplace growth · Amazon India
How many Amazon orders does Kreeda get?
Plutonic Digital took Kreeda - kids’ educational toys, DIY and craft kits - from social presence to consistent Amazon sales. Social and influencers built discovery and trust (parents need to see the activity). Amazon handled checkout. The store is organised by category and age. Current run-rate: 3-4 Amazon orders a day (~90-120 a month).
Kids’ educational toys: social and influencers for discovery, Amazon for the purchase. Consistent daily orders, not a viral spike.
3-4
Amazon orders / day
90-120
Est. 30-day orders
Amazon
Primary checkout
Social+
Influencers + feed
Problem faced
Why couldn’t social media close the toy sale on its own?
Kids’ kits need a demo before a parent pays. Kreeda had product. It did not have a path from ‘I saw this’ to ‘I bought this’. Social engagement without Amazon was a dead end. Amazon without content was a silent listing.
Our contribution
- - Social content as crafting experience, not another toy catalogue
- - Influencer unboxings and kid-in-use footage to close the trust gap
- - Amazon as the conversion destination - not a checkout fight on Instagram
- - Store navigation by category and age so parents can find the next kit
3-4 Amazon orders / day
How we did it
How did Plutonic Digital connect social, influencers and Amazon?
01
Build presence, then demand
Social showed DIY, screen-free play and parent-child activities. Positioning: not just a toy - a crafting experience. The feed had one job: make the activity feel real.
02
Influencers as proof
Parents trust a child using the kit more than a pack shot. Unboxing, finished crafts and suitability content moved the product from unknown to ‘I have seen this used’.
03
Amazon as the till
Social and influencers did discovery. Amazon did the order. The store is a catalogue - board games, craft kits, shop-by-age - so a parent looking for a 6-year-old activity can find the next SKU.
Takeaways
What should kids’ D2C brands take from this case study?
- 01
Kids’ products convert when someone shows the activity, not only the box.
- 02
Let social create demand and Amazon take the money - do not force checkout in comments.
- 03
An Amazon store by age and category is a catalogue. One SKU ads waste the portfolio.
The win is not a spike. It is a daily Amazon habit: 3-4 orders, a store that sells more than one SKU, and a feed that sends people to checkout instead of trapping them in comments. Visibility became discovery became a marketplace order.
People also ask
Questions this case study answers
Kreeda now does 3-4 Amazon orders a day (about 90-120 a month) after Plutonic Digital connected social media, influencer content and Amazon store optimisation.
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