IT · Meta Ads, SEO & social case study
ABC Infosoft
B2B ERP leads you can cost
Client overview
Who is ABC Infosoft?
ABC Infosoft sells Bhoomi ERP and BizAce ERP to businesses that do not impulse-buy software. They needed a digital presence and a lead machine: social that explained the problem, Meta and Google that produced enquiries, SEO and GBP that kept the firm findable between campaigns.
Lead generation programme · India · B2B ERP
How many ERP leads did ABC Infosoft generate?
Plutonic Digital ran social, Meta lead gen, Google Ads and SEO for ABC Infosoft’s two ERP products - Bhoomi and BizAce. Facebook reach hit 462K+; Instagram views 184K+. The strongest Bhoomi campaign produced 173 leads. The most efficient Meta line delivered at ₹116.59 CPL (146 leads on that efficient campaign; a creative line hit 117 leads at ₹101.92 CPL). Google Business Profile recorded 1,385 views and a 4.6★ rating.
Social, Meta lead gen, Google Ads and SEO for Bhoomi ERP and BizAce ERP - B2B enquiries with a CPL, not a reach graph.
462K+
Facebook reach
184K+
Instagram views
173
Top Bhoomi leads
₹116.59
Best Meta CPL (146 leads)
117
Leads @ ₹101.92 CPL
1,385
GBP views
4.6★
Google rating
Problem faced
Why did two ERP products need more than a product page?
Two products, one company, a buyer who compares ERPs before they book a demo. ABC Infosoft needed consistent B2B enquiries and a public face that did not look like a deserted page. Social without ads would not fill the CRM. Ads without content would look like a cold pitch.
Our contribution
- - Facebook and Instagram presence with product and problem-solution content
- - Meta lead gen for Bhoomi and BizAce, with creative and audience tests against CPL
- - SEO and website optimisation for organic ERP queries
- - Google Business Profile and YouTube as extra proof surfaces
173 Bhoomi leads
How we did it
How did Plutonic Digital run B2B lead gen for Bhoomi and BizAce?
01
Presence that can sell software
Facebook and Instagram carried product-focused, problem-solution content so a Meta lead did not land on a silent brand.
02
CPL as the argument
We tested audiences and creatives. Volume (173 Bhoomi leads) and efficiency (₹116.59 CPL; 117 leads at ₹101.92 on the best creative) were reported separately so budget followed what worked.
03
Organic so paid is not the only pipe
SEO, the site, Google Business Profile (1,385 views, 4.6★) and YouTube sat under the same programme. When ads pause, the firm still exists in search.
Takeaways
What should ERP and SaaS brands take from this case study?
- 01
ERP lead gen needs CPL by campaign and creative, not a blended ‘software leads’ number.
- 02
Social has to explain the product or the Meta form is a cold call.
- 03
GBP and SEO keep B2B visible when paid is paused.
B2B ERP is not a reach contest. 173 leads on the volume campaign and ₹116.59 CPL on the efficient line is a system: visibility, then leads, then the creative that actually cheapens the enquiry. That is a desk an ERP vendor can scale.
People also ask
Questions this case study answers
Plutonic Digital delivered 462K+ Facebook reach, 184K+ Instagram views, a Bhoomi campaign of 173 leads, the most efficient Meta campaign at 146 leads / ₹116.59 CPL, a top creative at 117 leads / ₹101.92 CPL, 1,385 Google Business Profile views and a 4.6★ rating.
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