Education · Google Ads case study
JIMS Vasant Kunj II
Admissions in the search window
Client overview
Who is JIMS Vasant Kunj II?
JIMS Vasant Kunj II is a Delhi campus running undergraduate programmes - BBA, BCA, BID and BJMC - in a market where parents compare fees, location and intake dates in the same search session. Admission 2026 was a short window. The campus needed search that filled counselling seats, not a brand film that looked busy.
1 March 2026 - 2 September 2026 · Vasant Kunj, New Delhi
How many conversions did Google Ads deliver for JIMS Vasant Kunj II?
Plutonic Digital ran Google Ads for JIMS Vasant Kunj II’s Admission 2026 cycle from 1 March to 2 September 2026. The search account delivered 1,630 conversions at ₹206 cost per conversion, from 14,000 website clicks at a 12.08% click-through rate, on a campaign investment of ₹3.37 lakh and 115,403 impressions.
Admission 2026 search campaigns, 1 March to 2 September 2026. High-intent clicks, not empty reach.
1,630
Conversions
14,000
Clicks
12.08%
Click-through rate
₹206
Cost per conversion
1,15,403
Impressions
₹3.37L
Campaign spend
Problem faced
Why did JIMS Vasant Kunj II need Google Ads for Admission 2026?
College admissions in Delhi NCR are won in a short window. Parents and students search with high intent - course names, campus, fees, ‘admission 2026’ - and they compare campuses in the same session. JIMS Vasant Kunj II needed search spend that produced conversions a counselling desk could work, not cheap clicks that never filled a form.
Our contribution
- - Google Ads built around admission, programme and campus queries - not a dumped keyword list
- - Landing pages and search copy on one brief so the click and the form argued the same case
- - Weekly optimisation against conversions and cost per conversion, not impression share
- - A monthly scorecard the counselling desk could actually work
1,630 conversions
How we did it
How did Plutonic Digital run the Google Ads account?
01
Query intent, not a keyword dump
We structured Google Ads around admission intent: programme searches, campus queries and comparison terms. Budget followed queries that produced conversions, not terms that only looked cheap until the junk leads were counted.
02
Offer and landing page on the same brief
Search copy pointed at Admission 2026, not a generic campus film. The click had one job: reach a page that could convert. Creative and the account sat with the same owner so the ad and the form argued the same case.
03
Cost per conversion as the scorecard
Weekly reviews used conversions and ₹206 CPA, not impression share as a vanity number. Spend of ₹3.37 lakh was judged on 1,630 conversions - a number the campus could take into counselling.
Takeaways
What should education brands take from this Google Ads case study?
- 01
Education Google Ads works when the unit is a conversion the campus can counsel, not a session.
- 02
A 12.08% CTR on 14,000 clicks means the query, ad and offer were aligned for Admission 2026.
- 03
₹206 cost per conversion on ₹3.37 lakh spend is a number a director can defend in a review.
The account did not win because it spent more. It won because every rupee had a conversion to defend. 1,630 conversions at ₹206 CPA, on ₹3.37 lakh, is the kind of search work a campus can take into the next intake without changing the story.
People also ask
Questions this case study answers
From 1 March to 2 September 2026, Plutonic Digital’s Google Ads campaigns for JIMS Vasant Kunj II Admission 2026 delivered 1,630 conversions at ₹206 cost per conversion, 14,000 clicks at 12.08% CTR, 115,403 impressions and ₹3.37 lakh total spend.
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