Education · Meta Ads case study
JIMS Vasant Kunj II
Leads across every programme
Client overview
Who is JIMS Vasant Kunj II?
The same JIMS Vasant Kunj II campus needed Meta to do a different job from search. Parents and students do not only type course names into Google - they scroll, they compare, they tap a form on Instagram or Facebook. Four programmes, four audiences, one admissions desk. The work had to name the cost of a BBA lead and a BJMC lead separately.
Admission 2026 cycle · Vasant Kunj, New Delhi
How many Meta Ads leads did JIMS Vasant Kunj II generate?
Plutonic Digital ran Meta Ads lead generation for JIMS Vasant Kunj II Admission 2026, split by programme. BBA produced 553 leads, including a campaign at ₹51.80 cost per lead. BCA produced 122 leads at ₹129.58 CPL. BID produced 137 leads at ₹133.53-₹142.89 CPL. BJMC produced 70 leads at ₹160.60 CPL. Combined, that is 882 programme leads the campus could attribute by course.
Admission 2026 lead generation on Meta, split by programme so the campus could see what each course actually cost.
882
Programme leads
553
BBA leads
₹51.80
Best BBA CPL
122
BCA leads
137
BID leads
70
BJMC leads
Problem faced
Why split Meta Ads by programme instead of one blended campaign?
A multi-programme campus cannot run one Meta campaign and call every lead ‘admissions’. BBA, BCA, BID and BJMC have different audiences, different price points and different counselling capacity. JIMS Vasant Kunj II needed lead generation that showed cost per lead by programme, so paused and active campaigns could be judged fairly.
Our contribution
- - Meta lead generation split by programme - BBA, BCA, BID and BJMC - instead of one blended ‘admissions’ form
- - Creative and offers matched to each course so counselling knew which lead belonged where
- - Active and paused campaigns reported in one view, so exhausted lines did not hide the total
- - CPL as the scorecard, including a BBA line at ₹51.80 per lead
882 programme leads
How we did it
How did Plutonic Digital structure Meta lead generation for JIMS?
01
One campus, four scorecards
We split Meta lead gen by programme instead of dumping every enquiry into a single form. BBA, BCA, BID and BJMC each had a cost the counselling team could read without a translator.
02
Lead quality over cheap volume
The BBA line included a campaign at ₹51.80 CPL - efficient, but still a lead the campus had to work. Higher CPLs on BID and BJMC were reported honestly so budget followed the programmes that needed reach, not the ones that only looked cheap.
03
Active and paused campaigns in one view
BBA’s 553 leads included active and paused campaigns. That is how a real admissions desk works: you stop what is exhausted and keep what still converts, without losing the total.
Takeaways
What should campuses take from this Meta Ads case study?
- 01
Education Meta Ads should report CPL by programme, not a blended number that hides the expensive course.
- 02
BBA at ₹51.80 CPL and BJMC at ₹160.60 CPL are different jobs. One account, two truths.
- 03
882 attributed leads across four programmes is a counselling pipeline, not a vanity reach graph.
882 programme leads is a pipeline, not a reach graph. When a campus can see that BBA converted cheaply and BJMC cost more, budget stops being an argument and starts being a plan for the next cycle.
People also ask
Questions this case study answers
Admission 2026 Meta lead generation produced 882 programme leads: 553 for BBA, 122 for BCA, 137 for BID and 70 for BJMC, run by Plutonic Digital.
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