Education performance marketing fills an admission cycle when the unit is a conversion the campus can counsel - not a cheap click. For JIMS Vasant Kunj II, Google Ads delivered 1,630 conversions at ₹206 CPA; Meta produced 882 programme leads split by course. Always-on social, as with Career Launcher, keeps the name warm when the window is shut.
What is education performance marketing?
It is paid search and paid social built for an intake: programme queries, campus names, ‘admission 2026’, lead forms a counselling desk can call. Impressions without a conversion are a media invoice. The scorecard is CPA, CPL by programme, and whether those leads were real.
Google Ads or Meta Ads for college admissions?
Both, on different jobs. Google catches high-intent search - that is the JIMS search account: 14,000 clicks at 12.08% CTR. Meta fills the programmes people browse - BBA at ₹51.80 CPL is not the same job as BJMC at ₹160.60. One blended ‘admissions’ campaign hides the expensive course.
What about brand digital when it is not intake season?
Test-prep and campuses still need a feed. Career Launcher’s social and brand digital expanded reach without turning a serious education name into a meme page. Presence and performance are one desk, two seasons.